Wonderboy Creative Flayboard

Flayboard
A legacy brand for the modern angler.

A family fishing tradition turned into a retail-ready product line – brand, packaging, print and e-commerce, built to stand out on the shelf and convert online.

01 Brand Development 02 Packaging & Print 03 The Platform

Wonderboy Creative × Flayboard

BrandingPackagingPrintE-commerce

Selected pieces · Brand launch

01Brand Development

Rugged on the outside, precise on the inside.

Flayboard’s roots run deep in a family’s own fishing tradition. We built a mark that could carry that heritage onto a retail shelf – durable, hand-drawn, unmistakably outdoor – with a system flexible enough to run across packaging, print and a growing product line.

Primary markHorizontal lockup

Vertical lockupStacked mark

A day's catch laid across a Flayboard cutting mat — **Product in the field**Real catch, real board

Reversed lockupOn black, with topo linework

PaletteTackle-box red, kraft board, deep black

Hook Red#ED1C24

Black#181614

Kraft Tan#C89A5F

Cream#F4EDE1

Sky Blue#BFE3F4

Ink#241F19

02Packaging & Print

Making a splash at retail.

Packaging that protects and sells: clear demonstration graphics, honest materials, and a kraft-and-black system that reads as outdoor gear, not disposable plastic. Business cards and stationery carried the same system into the field and the trade show floor.

Flayboard business card, front — **Business card**Front

Flayboard business card, back with QR code — **Business card**Back · scan to shop

Flayboard retail campaign creative - kraft board and 3-pack box — **Campaign creative**Cutting mat + 3-pack box, in use

03The Platform

Casting a wider net.

The e-commerce site brought Flayboard to anglers everywhere – a streamlined shop, real product storytelling, and an education section that turns first-time buyers into repeat customers.

Bundle & combo-pack merchandising
Apple Pay, Google Pay, Amazon Pay, PayPal & Venmo checkout
Step-by-step filleting education content
Subscribe & save membership program
Product-organized FAQ system
Lead-capture contact form

Full siteSix pages, scroll each to explore

Flayboard home page, full length — **Home**Fall sale hero

Flayboard shop / all products page — **All Products**Featured & first-order offer

Flayboard combo pack product detail page — **Combo Pack**Detail & multi-pay checkout

Flayboard about us page — **About Us**Brand story & quality

Flayboard frequently asked questions page — **FAQs**Organized by product

Flayboard contact page — **Contact**Form & direct line

A comprehensive brand and marketing system helped Flayboard make a confident entry into a competitive outdoor market – honoring a family’s fishing tradition while introducing a genuinely new tool to the sport.

Family heritage. Retail-ready execution.

Got a product that needs a brand?

Branding, packaging, print and e-commerce – Wonderboy Creative designs and builds it, start to finish.