Digital marketing
Measuring the Effectiveness of Your Small Business Ad Campaign
Lots of intuition, not a shred of data. What it costs to run a campaign you cannot measure, worked out one dental radio spot…
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What we do, and who for
Websites, search and brand, done by the same people. Hand-coded WordPress, no page builder, and the SEO work most web shops hand back to you.
All servicesFocus areas
Practices compete inside a 10 mile radius, and the winner is usually the one whose site answers what a nervous new patient types at 9pm. That is a solvable problem.
Marketing for dentistsFocus areas
One owner, no marketing department, and a website somebody built in 2017. The work here is picking the two things that move the number and leaving the rest alone.
Small business marketingFocus areas
Tasting rooms and clubs are 53% of the average winery’s sales, and both depend on somebody deciding to drive out. Search is the one channel that reaches the people who have not.
Wine marketingFocus areas
Two separate questions: whether AI search can find you, and whether AI can take work off your desk. Both have plain answers and neither requires a strategy deck.
AI servicesFocus areas
Topics
Blog
What we have learned building websites and search visibility for small businesses, wineries and dental practices in the Walla Walla Valley.
Digital marketing
Lots of intuition, not a shred of data. What it costs to run a campaign you cannot measure, worked out one dental radio spot…
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Small business SEO
A cheap stock is not an affordable stock. The same holds for SEO, and the difference shows up in what the proposal says about…
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Small business SEO
A friend read that SEO was dead and asked whether to bother. The honest answer takes five parts, and most of them you can…
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Winery SEO
Thousands of wineries compete for the same searches, and most of what decides the winner is within reach. What ranking actually depends on, and…
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Winery website design
Running a winery is a tremendous amount of work. An effective website can act as your online sales representative, if it is built to…
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Small business SEO
You do not need a large budget or an IT department. Five things that move rankings for a small business, and the order to…
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Organic SEO services
Simple, effective, and hard to imagine a search engine abandoning any time soon, because they are the principles the whole thing rests on.
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Winery website design
A search for "walla walla wineries" returns no winery until halfway down page two. That gap is the whole argument for building the site…
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Web design
Eight questions worth asking before you sign, including the one that decides whether you can afford to keep the site once it is built.
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Digital marketing
Radio and newspaper hold on longer in a small town. They are not worthless, but you usually cannot tell whether they worked, and that…
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