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Inland Family Dentistry
Inland Family Dentistry
A complete digital transformation.
A brand rooted in a 1940s Art Moderne building – identity, print and a search-leading website for a patient-centered practice in Walla Walla.
Wonderboy Creative × Inland Family Dentistry
BrandingPrintWebSEOHosting
01Branding
Walla Walla, WA · Family & general dentistry
A new identity, rooted in legacy.
IFD wanted a brand that reflected both their warm, patient-centered approach and the historical significance of their 1940s Art Moderne building. We worked closely with their team to build an identity that embodied those values.
What We Did
- A custom mark with a toothbrush-inspired “I”
- Futura PT – mid-century roots matching the building
- Calming blues and greens to ease dental anxiety
- A brand guide for consistency across touchpoints
The Building
Streamline curves, glass block, and chrome lettering. The 1940s Art Moderne storefront gave the identity its geometry – and its restraint.
Reference & moodArt Moderne · mid-century dentistry
02The Logo Set
One practice, a mark for every room.
A tooth-and-toothbrush primary lockup, a stacked IFD monogram for tight spaces, and a clean horizontal wordmark – Futura PT throughout.
Concepts & constructionEarly directions · brand guide
PaletteCalm blues and greens, slate and porcelain
Dr. Nannette Goyer · Inland Family Dentistry
The logo, the website, the informational pieces – all captured the philosophy of our practice.
03Print & Collateral
Visuals that speak to their mission.
Print advertising, patient education pieces and in-office collateral – every piece carrying the same calm, mid-century voice.
04Web Design & Build
An SEO-powered online hub.
We spent time understanding the patient experience, then built a site that reflects the practice’s philosophy of care – and ranks where it matters.
- Immersive research into the patient experience
- Intuitive navigation for new and existing patients
- Mobile-optimized on every device
- SEO strategy driving top search rankings
- Hosted and maintained throughout the partnership
- A steady stream of new patient inquiries
General Dentistry
Kids
Home · full page
05Dental Sleep Therapy
A second practice, a second identity.
As IFD expanded into sleep apnea care, we built Dental Sleep Therapy of Walla Walla its own mark – a night sky and a resting profile, sharing IFD’s slate palette and Futura voice.
A full brand program. A lasting partnership.
Got a project that needs a hero?
Logos, print, signs, websites, SEO and hosting – Wonderboy Creative designs and builds it, start to finish.
Wonderboy Creative × Inland Family Dentistry · Walla Walla, WA