Wonderboy Creative
Throne Cologne
Throne Cologne
A royal brand for an unmentionable problem.
A direct-to-consumer launch built from a blank page – brand, label design and a Shopify storefront, with dignity and a wink.
Dignity, with a wink.
A throne is a toilet, but it’s also a seat of royalty – that double meaning became the whole idea. We drew the fixture as an actual throne, set the name in wide-tracked serif capitals, and let the tagline admit exactly what the product does.
Navy plus cream is the base. One accent per section block, never two competing in the same band.
Bergamot · Lemongrass · Lemon
A readable ingredient list is a selling point.
Built to be photographed and displayed.
With no shelf to win, the label had to be the hero of every product photo – and look like something a customer would leave out in a guest bathroom rather than hide in a cabinet. A dense folk-art floral pattern in coral, marigold, teal and navy wraps an 8 oz white bottle, with a cream shield panel carrying the crest, wordmark and instruction line.
Trust Marks
A Made in America flag badge, the essential-oil ingredient list on the back, and the site URL handle credibility without cluttering the front panel.
Built to Grow
“Original Scent” sits in script beneath the crest panel as its own element, so the label system can absorb new fragrances later without a redesign.
A Shopify store built to convert.
The site is the entire storefront, so it had to sell, explain and reassure all at once, for a product most people have never bought before – designed mobile-first from day one.
- Guarantee-led buy box & flat-rate shipping
- Three-step “How It Works” education
- Plain-language FAQ, including pet safety
- Customer testimonials as social proof
- Email capture, rewards & first-order offer
- Fully custom, client-run Shopify theme
Our scope ran from blank page to launch day – brand, label, storefront, live product – then the keys, handed over. Take a subject nobody wants to discuss, treat it with craft and charm, and you get something people are happy to talk about.
A good joke, with great design behind it.
Got a brand that needs a crown?
Branding, packaging, label design and e-commerce – Wonderboy Creative designs and builds it, start to finish.
Wonderboy Creative × Throne Cologne