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Cugini Italian Imports & Deli
Cugini Italian Imports
Brand, print & web.
A family legacy reshaped – branding, collateral and a website built to honor the past and welcome a new generation of customers.
Wonderboy Creative × Cugini Italian Imports & Deli
BrandingPrintSignageWebSEO
01Branding
Walla Walla, WA · Italian imports & deli
Honoring tradition, building the future.
When Chad and Michelle took over Cugini Import Italian Foods, they weren’t just launching a business – they were reshaping a family legacy. Transitioning from a specialty import store to a full deli, they needed a brand that could honor the past while welcoming a new generation of customers.
What We Did
- Three initial logo concepts, refined to their vision
- Full brand set – primary and alternate marks
- Color palette and typography: Italian tradition, modern twist
- Signage and collateral that unify the in-store experience
The Family Story
Walla Walla’s Italian community goes back generations. The brand had to feel like it belonged to that history – and to a deli case being built for the next fifty years.
02The Logo Set
One family name, four ways to wear it.
A primary lockup for signage and print, a horizontal secondary for tight spaces, a standalone icon, and a clean wordmark – the tricolore carried through all of them.
PaletteItalian tradition, modern twist
Cugini Italian Imports & Deli · Walla Walla
From import shelf to deli counter.
03Menus, Cards & More
Graphic design that works the room.
With a fresh identity in place, the next step was bringing it to life in the details – materials that look great and function seamlessly in a busy restaurant.
04Web Design & Build
A digital home for Cugini.
We didn’t just build a website – we immersed ourselves in their story: the transition, the family history, what makes their offerings unique. That knowledge shaped every part of the site’s content and structure.
- Strategic content & storytelling
- SEO built on researched keywords
- Ranked top for Italian food in Walla Walla
- Modern, responsive design
- Managed menu updates
- Warm, authentic brand voice
Menu
About Us
Home · full page
05In-Store & Signage
The brand, on the floor.
Storefront signage, menu boards and in-store graphics – one identity from the sidewalk to the deli case.
A family legacy. A full brand program.
Got a project that needs a hero?
Logos, print, signs, websites, SEO – Wonderboy Creative designs and builds it, start to finish.
Wonderboy Creative × Cugini Italian Imports & Deli · Walla Walla, WA