Digital marketing
Measuring the Effectiveness of Your Small Business Ad Campaign
Lots of intuition, not a shred of data. What it costs to run a campaign you cannot measure, worked out one dental radio spot…
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What we do, and who for
Websites, search and brand, done by the same people. Hand-coded WordPress, no page builder, and the SEO work most web shops hand back to you.
All servicesFocus areas
Practices compete inside a 10 mile radius, and the winner is usually the one whose site answers what a nervous new patient types at 9pm. That is a solvable problem.
Marketing for dentistsFocus areas
One owner, no marketing department, and a website somebody built in 2017. The work here is picking the two things that move the number and leaving the rest alone.
Small business marketingFocus areas
Tasting rooms and clubs are 53% of the average winery’s sales, and both depend on somebody deciding to drive out. Search is the one channel that reaches the people who have not.
Wine marketingFocus areas
Two separate questions: whether AI search can find you, and whether AI can take work off your desk. Both have plain answers and neither requires a strategy deck.
AI servicesFocus areas
Topics
Everything we have published on digital marketing.
Digital marketing
Lots of intuition, not a shred of data. What it costs to run a campaign you cannot measure, worked out one dental radio spot…
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Digital marketing
Radio and newspaper hold on longer in a small town. They are not worthless, but you usually cannot tell whether they worked, and that…
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